Marketing Policy

Marketing Policy

Introduction

Responsible advertising and marketing communications, based on widely supported self regulatory codes of conduct, are an expression of the business community’s recognition of its social obligations. The fundamental value of self-regulation lies in its ability to create, enhance and preserve consumer trust and confidence in the business communities behind it, and thereby in the marketplace itself. A systemic policy ensures that every part of the organisation is onboard and promoting the organisation in a consistent manner. A consistent image is what makes people remember you, branding defines the organisation to the outside world. Marketing across the RE Recruitment, and Safehands Recruitment will ensure the business is recognised fully for the quality of its candidates and service offering. We will put our customers first and address their wants and needs, and underpin decisions with a strong evidence base. Our Marketing Strategy will be market-informed, rather than purely market-led, delivered in partnership between faculties and professional services and, through continuous improvement and enhancement, marketing will support the realisation of our ambitions. RE Recruitment, and Safehands are committed to the responsible marketing of our products and services.

The goal of this policy is to:
• Promote RE Recruitment, and Safehands mission, goals and core values
• Expand public awareness and visibility
• Develop positive public perceptions
• Drive marketing initiatives

Consistency in
• The RE Recruitment and Safehands name
• The Brandmark (logo)
• Typography
• Images / Photography
• Signage
• RE Recruitment and Safehands website
• Social Media (Facebook, Twitter, blogs, LinkedIN, Google listings)
• Brochures, Capability Statements, Flyers
• Email
• Merchandise
• Sponsorship
• Advertising
• Press releases, adverts
Direct Marketing • Obtaining consent for marketing
• We use opt-in boxes
• We specify methods of communication (eg by email, text, phone, recorded call, post)
• We ask for consent to pass details to third parties for marketing and name those third parties
• We record when and how we got consent, and exactly what it covers
• We do not buy in lists of data
Marketing by mail • We have screened the names and addresses against the Mail Preference Service
• The individuals on the list have at least given a general statement that they are happy to
receive marketing from us
• Where the individuals haven’t given specific consent, marketing is consistent with context in
which the information was provided and concerns a similar product, service or ideal